I'm an annoyingly smart lead creative strategist, copywriter, and digital marketing manager with eight years' experience writing and ideating for major publications and fast-paced marketing agencies, as well as coordinating teams of writers, community managers, graphic designers, videographers, and photographers.
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I'm an annoyingly smart lead creative strategist, copywriter, and digital marketing manager with eight years' experience writing and ideating for major publications and fast-paced marketing agencies, as well as coordinating teams of writers, community managers, graphic designers, videographers, and photographers. Greatest career hits, you ask?
– Successfully dreamt up (and written all the copy for) KPI-smashing campaigns for the likes of Yardley, NIVEA, Colgate, Sukin, got2b, Simple Truth, Jungle, and Knorr.
– Travelled to Kenya as a one-woman journalist team to create the Magical Kenya Tourism Expo (MKTE) Digital Daily News, a B2B e-publication filled with travel and tourism features. I did all the copy, video'd and edited the interviews, and shot the events.
– Wrote weekly features for SA's most beautiful art, architecture, and design magazine, VISI, for eight years. (I did my very first internship with them, got 88%, and then never left!)
– Bagged a full, talent-based scholarship for my National Diploma in Journalism.
– Graduated my Bachelor of Social Science in Psychology & Anthropology cum laude. Four scholarships, one of which saw me travel to University of Leeds for my leadership and social justice efforts.
After a star-spangled almost-decade-long career in media, I am currently transitioning into the realm of health and wellness. I'm a qualified personal trainer (did that during first year of my second degree) and am currently studying sports nutrition, life coaching, and counselling for sexual trauma. I'm ferociously passionate about helping women who've experienced trauma reclaim their agency and confidence through lifting heavy weights, letting go of heavy feelings, and healing insecurity. Learn more about my newly-launched business, wolf wellness, at cheri-wolf.com.
My ultimate goal is to become a holistic clinical psychologist who teaches somatic experiencing, training as embodied practice, and functional nutrition and movement (a revolution against an aesthetics-focused society). While I study (at least seven years to get to Doctorate in Clinical Psychology), I intend to continue working in media because, well, I'm so good at it my clients' clients ask for me by name. (That, and a girls gotta eat).
I'm currently 100% remote and freelancing for a select few clients whom I align with, as well as practising as a holistic health coach. If your role can compete with the epic long-term retainers I have, let's chat.
